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Blogs Vs. Email As Online Marketing Strategies Marketing Articles | May 19 Cheap Air Presto Triple Black , 2011
There are numerous online marketing strategies in use today and while some may be gone tomorrow there are others that will endure.
The most effective strategies however will be those that focus on building relationships.
Read further to view the comparisons between 2 such strategies, email and blog marketing to see both their similarities and differences!
There are numerous online marketing strategies in use today and while some may be gone tomorrow there are others that will endure. The most effective strategies however will be those that focus on building relationships. What we are looking at here today is a comparison of two such strategies, marketing with blogs versus email, and how they differ but yet also reflect similarities!
Here's a side by side comparison between these 2 tactics that focus upon building relationships which is what makes them such effective strategies!
a) Similarities
Following are 3 objective both these strategies need to accomplish in order for them to even work!
Develop Loyalty
This is the primary focus of both these approaches to build trust and loyalty! It should be considered a privilege people are allowing you to make contact through email or are returning to your platform! In either case the primary focus is on building relationships first and foremost.
No 'Formal' Sales Copy
What makes email and marketing with blogs such effective strategies is neither uses an 'in your face' approach. Both of these strategies rely upon repeated and casual contact over a period of time and one sure way to terminate that possibility is to 'bludgeon' folks with boring and transparent sales copy.
The Need to Be Engaging
The blog content andor any messages you are emailing should always contain useful and interesting information. In this way you are better able to engage readers increasing the chances they will return to your site or open your next message. If what is presented serves little or no purpose most people will either unsubscribe from the list or not return to the site plain and simple!
b) Differences
Here is where these 2 promotional tactics tend to part ways in terms of any similarities they may display!
Control of Contact
Emailing puts you in control of any contacts being made as to if and when and is left up to the discretion of the marketer. Marketing with blogs however is more reliant upon people returning to the site to view messages or content thereby taking control out of the hands of the blogger!
Frequency of Contact
Frequent updates with quality information are expected on a blog whereas email messages sent are once again at the complete discretion of the email marketer. It would seem here that more of a commitment and effort is invested by a blogger whereas an emailing campaign could take days or even weeks off at a time!
Content Intensity
ionship and aggregate of the bulk money, and that agency this altercation is beneath of a dream and added of a probability.
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